PY22 Outdoor Season Product Launch

Last week the Adventure Operations team presented the upcoming 2022 Outdoor Product Range to our key retailer partners from across Australia. The private event held at our Brisbane Headquarters allowed over 100 retailers to experience the forthcoming range and innovation developed across our key outdoor brands: OZtrail, Companion and Campfire. After a challenging year, it … Continued

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Our Summer Media Campaign is here

Today marks the kick off of Adventure Operations largest brand media campaign to date! We are excited to launch this 9-week national campaign, with coverage across Free to Air Television, Foxtel, Digital, Transit and Outdoor media. The campaign will feature brand messaging from each of our outdoor power brands including OZtrail, Companion and Campfire; exposing … Continued

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OZtrail launches National Brand Campaign

We are excited to announce that OZtrail’s first national Outdoor and Transit brand campaign is now live! Over the next 6-weeks, select bus backs and billboards across Brisbane, Sydney, Melbourne and Adelaide metro centres will feature the OZtrail “Get Outdoors” campaign, and expose the brand to thousands of passengers, commuters and pedestrians each day. The media campaign … Continued

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