OZtrail launches National Brand Campaign
We are excited to announce that OZtrail’s first national Outdoor and Transit brand campaign is now live! Over the next 6-weeks, select bus backs and billboards across Brisbane, Sydney, Melbourne and Adelaide metro centres will feature the OZtrail “Get Outdoors” campaign, and expose the brand to thousands of passengers, commuters and pedestrians each day. The media campaign aims to increase brand awareness leading into the peak season for outdoor/camping purchases and ensure that OZtrail remains top of mind when visiting our retail partners.
Keep your eyes peeled for the OZtrail media campaign as you hit the road this summer. Share your sightings with us via email at firstname.lastname@example.org, or on social networks by tagging @oztrailaustralia.