Adventure Holdings Australia to acquire Ozpig
Adventure Holdings Australia Pty Ltd trading as Adventure Operations, which comprises Australia’s largest portfolio of iconic outdoor brands, including OZtrail, Companion and Campfire, has reached an agreement to acquire Ozpig, a leading Australian outdoor cooking brand.
Founded in 2006 by the Shepherd family, Ozpig has grown to become a key player in the attractive adventure and at-home outdoor cooking segment which continues to experience strong growth as consumers increasingly favour a more active and outdoor lifestyle.
Building on its strong track record of product innovation, Ozpig has developed a leading range of outdoor cooking products which are sold both domestically and internationally through its strong network of outdoor retailers and its own website.
Justin Casey, CEO of AHA said: “Ozpig is an excellent addition to the portfolio with a highly complementary product offering which deepens AHA’s leading position in the outdoor cook category. Furthermore, we look forward to welcoming Anthony to the business as we further grow the Ozpig presence globally.”
Anthony Shepherd, Managing Director of Ozpig said: “AHA is the perfect company to take the Ozpig brand into the future, Ozpig will fit perfectly in with AHA’s market leading brands and expand their offering in the ever-growing solid fuel cooking market. I’m looking forward to joining the AHA team to continue growing the brand’s presence locally and internationally.”
Justin Casey, CEO of AHA added: “We continue our search for quality, complementary brands to add to the portfolio using a distinct selection criterion and Ozpig ticks all the boxes.”
Terms of the deal were not disclosed. Completion of the transaction is expected to take place in the first quarter of FY23.